We’re a team of three entrepreneurs who know firsthand the challenges of running a warehouse. With backgrounds in furniture, logistics, and business operations, we’ve spent years solving problems in supply chain management, technology, and inventory control. Now, we’re bootstrapping this company from the ground up—just like many of the businesses we serve.
Based in North Carolina, we’re not just building a solution; we’re building a community.
Micah Ray
CEO, Co-Founder
After earning his degree from Wake Forest University, Micah stepped into the family furniture business for four years.
From there, he joined Liberty Hardware and spent several years implementing and optimizing their inventory and warehouse management system for a 600,000 sq-foot automated distribution center in the U.S. as well as operations in China and England. He also held key leadership roles in Operations, IT, Supply Chain, and Product Development & Innovation, spearheading the creation of three new departments.
His next career phase was spent in non-profit work and leading ministry teams domestically and internationally.
In 2019, he co-founded D4 Concepts, a coaching and consulting company with his business partner and lifelong friend, Mike Witt. They use their talents and experience to help strengthen small businesses with people development, strategic planning and ideation.
Now, as the CEO of Zaiflow, Micah is bringing that same problem-solving mindset to the world of inventory management where the goal is to help small businesses reduse waste and improve their operations for their customers with better inventory management.
Micah resides in High Point with Jennifer, to whome he has been married for over 30 years. It is his lifelong mission to help people transform their lives through “A-Ha” moments.
Abby Ray
Chief Marketing & Customer Experience Officer, Co-Founder
Abby Ray is a connector, strategist, and champion for both people and businesses.
After graduating from High Point University with her degree in philosophy and strategic communications, Abby began her career in the nonprofit sector where she managed the media and grass-root campaigning through community engagement for the organization. Now, her career has shifted to partnership development for higher education institutions. She thrives on relationship-building, data-driven strategy, and innovative program development.
At Zaiflow, Abby brings her expertise in Customer Relationship Management, partnerships, marketing, and community development to help create an inventory management platform that’s more than just software—it’s a community. She’s passionate about making inventory solutions accessible, practical, and built with the real needs of warehouses in mind.
When she’s not working to build up her city, Abby can be found on the couch with her little panther, Wirt, enjoying a good book or out sharing good conversation over an iced coffee with one of her close friends or family.
Brian Hall
Chief Software Engineer, Co-Founder
Brian is a North Carolina transplant by way of New York. After graduating from Elon University in 2014 with a degree in Computer Science, he planted roots in central NC where he now resides.
With a decade of experience in software development, Brian has worked across both backend and frontend technologies, bringing a deep technical skill set to industries like logistics and real estate.
As the technical founder of Zaiflow, Brian is the architect behind the software, ensuring that it’s built to be as intuitive, efficient, and scalable as the businesses that rely on it. His expertise in system design and development is what transforms big ideas into seamless solutions for inventory management.
When he’s not building software, you’ll find Brian embracing the outdoors—camping, fly fishing, and spending time with his black lab, Winnie!